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In the modern day business environment, the entire gamut of client relations boils down to the point of client experience as a vital element of business excellence. By delivering the finest experience, the business can leverage smoother transition of operations with minimum chances of conflict. When it comes to client experience, gamification is one of the most sought after process that can leverage automation into a positive experience.

To start with, Gamification is the process where the user is encouraged to interact and engage with aspects of the brand or product through elements salient to game-play. Each interaction will typically earn points, placings and rewards similar to a game play environment leading to increased levels of interaction and engagement with the brand. The elements of gamification takes away the monotony from repetitive tasks managed through automation and enhance levels of interactivity while developing opportunities for the users explore the brand in detail.

Nudge is a concept in behavioural science, political theory and economics which argues that positive reinforcement and indirect suggestions to try to achieve non-forced compliance can influence the motives, incentives and decision making of groups and individuals, effectively than direct instruction, legislation, or enforcement. Nudging can provide a directional stimulation without directly engaging the user. In other terms nudging reinforces the judgement of the user to act according to the best option available. When gamification is designed to nudge the customer into a positive experience, the results can be unlimited. However the entire process revolves around how the gamification is designed to create the user experience.

If the customer is not efficiently nudged or nudged too much, it could result as a negative experience or as a hindrance to the overall user experience. If nudged too much, the customer is intimidated to seek alternatives since the experience makes the message aggressive. The optimum level must be ascertained per user by assessing their individual behavioural aspects by using artificial intelligence. However this could get too intrusive and can let the users feel their privacy is curtailed. When it comes to nudging, balance is the key for success.

The key aspects of successful gamified nudging strategies are that they must be gentle, empowering, directional, purpose oriented and invitational. The strategy must compliment the end goal of the user and guide the user to follow the process with least resistance.

The key idea is not to redirect the user but to stimulate the drive in user behaviour towards seeking the best option available. Since gamification can subliminally drive messages across powered by effective nudging, it is the right tool to engineer a result oriented user experience.